Morris Digital Works

Real Estate

Morris Real Estate Platform

Based on Morris Classified Technology
- Oracle, HP/UX
Morris Templating Language (MTL)
- Radical Flexibility
- Local Control of User Interface (UI)
- Scaleable
- Controls input and output
Supports MLS feed(s)
Offers Broker/Agent support

Real Estate Requirements

The ability to pull data from numerous sources
- MLS Feeds
- Broker Feeds
- Belo Classified Systems
Administration
- Web based tool
- Ability to update broker/agent/MLS data
- Password protected
Reportability
Supports multiple opportunities to generate revenues

Available Features

Unlimited Search Variations
- Keyword Search
- Category Search
- Cross Search between categories
  - Single Paper Search
  - Multiple Paper Search
Persistent Search
Aggregation
Clip Board
E-Mail to a friend
Links to Broker, Agent, or alternate websites
Endless Customization Capabilities
Password Protected

Additional Features

Ability to pull Real Estate data from the newspaper’s classified front end system
Create Top Ads
Ad Manipulator
Display Advertising support
Special section support
Reverse Publishing
Ability to support multiple data and content resources that strengthens the site’s standing within the community
VOW

Critical Success Factors for Real Estate

Easy to Search
- Search by Street Address
- Search by MLS Number
- Search via maps or zones
Easy to Update
- Brokers or Agents have capabilities to update
- Updates can be pulled via MLS
Offers numerous features and amenities
- Video
- House Tours
- Home photos
- Agent photos
- Open House information
- Tax, School, and Crime Statistics

Homebuyer Features Features of Home Listings and Information Sources by Importance Rating. Source: Borrell Associates home seeker survey (January – April 2002, base varies)
Feature of Listings/Information Source	Percentage of Importance to Home Seeker	MDW Real Estate Platform
Frequently Updated	84%	Ability to pull data from newspaper front end systems and MLS or agency systems
Gives street address/location of home	81%	Yes
Includes picture of the home	80%	Yes
Easy to search	79%	Yes
Describes home’s features and amenities	76%	Yes
Easy to use	76%	Yes
Listings organized by price range	68%	Yes
Extensive set of home listings	67%	Unlimited Inventory
Phone numbers for more information	66%	Yes
Color pictures of homes	64%	Yes
Home listings organized by geographical area	63%	Yes — Customer creates geographical breakouts
Makes comparing homes easy	63%	Yes
Detailed location map	60%	Yes — If supplied a source
Includes layout/floor plan	58%	Yes — If supplied a source
Up to date on new home communities	53%	Additional Upgrade for various markets
Information on selling prices for comparable homes	50%	Yes
Request information directly from a realtor or realty company	50%	Ability to link to e-mails, websites, pagers, and palms
Has listings organized by home features and amenities	46%	Yes
Gives name of realtor	42%	Yes
Has information about open houses	36%	Add Order Entry Available
Has information on local schools	36%	Yes — If supplied a source
Has news on Financing	30%	Yes — If supplied a source
Has information on all Realtors and real estate companies	28%	Yes — If supplied a source
Gives names of builders or developers	26%	Yes — If supplied a source
Has stories about home buying	21%	Yes — If supplied a source
Has stories about local parks & recreation	20%	Yes — If supplied a source
Has information on local government	13%	Yes — If supplied a source

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