FOR IMMEDIATE RELEASE
January 17, 2005

CONTACT:
Diana Porter
Morris DigitalWorks
706-828-4337
diana.porter@morris.com

Morris DigitalWorks ENHANCES AD PACKAGES WITH IPIX ADMISSIONS

AUGUSTA, Ga. - Morris DigitalWorks (MDW), the online services division of Morris Communications Company, LLC has selected IPIX AdMission's enhanced advertising technology to power the company's rich media classifieds.

The AdMission's components will be incorporated into MDW's mdClassifieds application. Thirty-eight Morris publications and more than 70 additional mdClassifieds customers will be able to use the new solution to increase classified revenue by offering enhanced ad packages such as photo ads.

"For nearly 10 years, MDW has been committed to evolving the set of capabilities for the online advertiser and consumer," said Michael Romaner, Morris DigitalWorks president. "Incorporating AdMission into mdClassifieds gives Morris publications, and our external customers, the eCommerce 'edge' that they need to generate significant classifieds revenue and compete with online-only players."

IPIX AdMission is a provider of directional advertising solutions. AdMission provides patented, "easy-to-use" technologies to newspaper and yellow page publishers for the online creation and delivery of visually enhanced ads. For more information, visit www.ipix.com.

Morris DigitalWorks (MDW), the online division of Morris Communications Co., LLC, provides tools, technologies, consulting and Web development services to Morris newspapers and external clients. For more information, visit www.morrisdigitalworks.com.

Morris Communications Co., LLC is a privately held media company with diversified holdings that include newspaper and magazine publishing, outdoor advertising, radio broadcasting, book publishing and distribution, and computer services. For more information, please visit www.morris.com.